PREAMBLE

Tourism is the largest service industry in India. Currently Travel & Tourism, one of largest employer, provides employment to a large number of persons throughout the country. However, the challenges, faced by tourism industry for more skilled manpower , can only be met successfully by a well trained, motivated, energetic, multi lingual and entrepreneurial workforce who understand the nature of tourism and have gone through professional education and training.

The DC-II course on Tourism Management aims to provide an understanding of basic concepts, typology and evolution of tourism. It also provides knowledge of tourism industry including transportation, hotel, and destination and future scopes. The students from across disciplines can get an idea of this Industry and may help them to start their career in this industry.

The course will provide knowledge of adventure tourism on ground, water and air along with the knowledge of wildlife tourism and cultural tourism. The students are expected to attain a basic knowledge of marketing principals, study the suitability of alternative promotional approaches and to formulate marketing plans for tourism industry. .Further they will understand formalities and documentation needed to set up the travel agency units and how to manage tour operations .This will also help the students to select and apply appropriate economic methods in tourism and make proper decision making.

SYLLABUS FOR DISCIPLINE COURSE-II: TOURISM MANAGEMENT

DC-II: TM 3.1 Concept And Impact Of Tourism

DC-II: TM 4.1 Tourism And Hospitality Management

DC-II: TM 5.1 Adventure, Wildlife And Cultural Tourism

DC-II: TM 6.1 Tourism Marketing

DC-II: TM 7.1 Travel Agency, Tour Operations And Business Tourism

DC-II: TM 8.1 Economics Of Tourism

PAPER No. DC- II. TM.3.1
CONCEPT AND IMPACT OF TOURISM

Learning Objective: The course aims to provide an understanding of basic concepts, typology and evolution of tourism. It also provides insights into tourism in India and motivation to travel.

Course Contents:

Unit I Lectures: 12

Definition and Concept of Tourism. Leisure and Recreation, Excursionist, Business Tourism, VFR, Mass Tourism, Sports Tourism, Rural Tourism. Tourism education. Typology of Tourism. Difference between visitors, tourists and excursionist. Tourism as an industry.

Unit II Lectures: 10

Tourism Impacts- Political, Social, Cultural, Environmental and Economic. Tourism multiplier. National and international concerns and problems.

Unit III Lectures: 12

Tourism in India – Sergeant committee – Formation of Ministry of Tourism ,Department of Tourism – Tourism Information Offices in India, its functions, Tourism Offices Overseas – its functions, criteria for opening overseas offices, role and functions of ITDC. State Level Tourism Development Corporation.

Unit IV Lectures: 10

Organizations in tourism – need for the organization – factors influencing type of organizations, the national tourist organizations – role and function.

Unit V Lectures: 12

Motivation to Travel – Definition of the term motivation – travel motivators, factors influencing the growth of tourism, social tourism, role of state in promoting social tourism – evolution of demand – barriers to travel.

Text Books:
1. Burkart, A.J & Heinemann Medlik(1986). Tourism: Past. Present and Future. Professional Publishing. London.1986 reprint.
2. Mill, Robert (1992), The Tourism System. An Introductory Text, Hall International. London.

References:
1. Kamra, Krishan(2002). Basics of Tourism: Theory, Operation. Kanishka Publishers. New Delhi.
2. Dr. S. K. Kabia-Tourism and Environment.
3. Wahab, S.E.(1986). Tourism Management, Tourism. International Press. London.
4.Dr. Jasbir Singh (2010). Eco-Tourism. I.K. International Publishing, New Delhi.

PAPER No. DC- II. TM.4.1
TOURISM AND HOSPITALITY MANAGEMENT

Learning Objective: The aim of the course is to provide elementary knowledge of tourism industry including transportation, hotel, and destination and future scopes. The students from other departments can get an idea of this Industry and if want, this course will help them to start their career in this industry.

Course Contents:

Unit I Lectures: 12

Introduction: Overview of tourism industry. Why it is important to study tourism? Scope of tourism and its economic importance. Elements of Tourism: (attraction, accessibility, accommodation), tourism product, characteristics of tourism products, types of products and tourism. Hotel Industry, Hotel Chains, Departments of Hotel. Tourist Guide and Escort.

Unit II Lectures: 10

Role of transportation industry in tourism, Indian railways and its special trains (Palace on Wheels, Royal orient), airlines operating in India and international. Kind of Taxi and bus/coach services available.

Unit III Lectures: 10

Travel circuits: some popular and important tourism circuits in India (golden triangle, desert circuit, Buddhist circuit, sun and sand, back waters etc) and International circuits.

Unit IV Lectures: 10

Role of Hospitality in Development of Tourism Industry. Departments of Hotel Operations and Room Division viz. Front Office, House Keeping, Food and Beverage. Customer Satisfaction and Customer Handling.

Unit V Lectures: 14

History of international tourist organization – International Union of Official Travel Organization (IUOTO). World Tourism Organization (WTO), International Air Transport Association (IATA), International Civil Aviation Organization (ICAO), Pacific Area Travel Association (PATA), India Convention Promotion Bureau (ICPB), Federation of Hotel and Restaurant Association of India (FHRAI), Travel Agent Association of India (TAAI), Universal Federation of Travel Agents Association (UFTAA).

Text Books:
1. Seth, P.N. Successful Tourism Management. Sterling Publication. New Delhi.
2. Bhatia, A.K. Tourism developments.

References:
1. Negi, Jagmohan. Travel and Tourism. Anmol Publication.
2. Dixit, M. Profiles of Indian Tourism. Royal Book House. Lucknow.
3. Dixit, M. Profiles of Indian Tourism. Royal Book House. Lucknow.

PAPER No. DC- II. TM.5.1
ADVENTURE, WILDLIFE AND CULTURAL TOURISM

Learning Objective: The aim of the course is to provide elementary knowledge of adventure tourism on ground, water and air along with the knowledge of wildlife tourism and cultural tourism.

Course Contents:

Unit I Lectures: 10

Adventure Tourism : Concept of adventure tourism, classification of adventure tourism Adventure on Ground: Mountain climbing, trekking, skiing, ice skating, motor car rally, rock climbing, camel safari, bungee jumping etc.

Unit II Lectures: 12

Adventure in Water:- River running-canoeing, kayaking, white water rafting, diving, rowing, surf boating, wind surfing etc. River reading Adventure in Air:- Ballooning, parachuting & sky diving, paragliding, Para sailing, gliding, soaring, hang gliding, micro lighting, weather observations.

Unit III Lectures: 10

Wildlife Tourism: India’s wildlife:- Introduction, wildlife conservation and management, values of wildlife Protected areas & protected area network in India: national parks, wildlife sanctuaries & biosphere reserves (meaning & characteristics) Special conservation programmes

Unit IV Lectures: 12

Selected important national parks & sanctuaries in India.: Dachigam national Park, Corbett National Pak, Dudhwa National Park, Kaziranga National Park, Manas Tiger Reserve, Kanha National Pak, Gir National parks & Sanctuary, Ranthambore National Park, Keoladeo Ghana National Park,The Sunderbans National Park, Simlipal National Park, Bandipur & Nagarhole National Park, Madumalai Sanctuary, Periyar National Park, Desert Sanctuary, Wild Ass Sanctuary.

Unit V Lectures: 12

Cultural Tourism: Meaning and concept of Culture, Indian Cultural Heritage, music and dances of India,Fairs and festivals (religious and promotional) Indian culture tradition, customs and handicrafts, pilgrimage, handicrafts, Indian cuisines Ethnic tourism, Cultural events: Relevant case studies

Text Book :
1. Pearce, D.G. and Butler, R.W. Contemporary issues in tourism development. Routledge
2. Satyendra Malik. Adventure Tourism.

References:
1.Gupta, SP, Lal, K, Bhattacharya, M. Cultural (2002) Tourism in India.
2.Pearce, D.G. and Butler, R.W. Contemporary issues in tourism development. Routledge
3.Hall, CM and Page, SJ. The Geography of Tourism and Recreation. Routledge.
4.Dixit, M. Tourism Products. Royal Publishers.

5. Hand book of National Parks, Wildlife Sanctuaries & Biosphere Reserves of India

PAPER No. DC- II. TM: 6.1
TOURISM MARKETING

Learning Objective: The course includes the operation techniques of tourism marketing. The students are expected to attain a basic knowledge of marketing principals, study the suitability of alternative promotional approaches and to formulate marketing plans for tourism industry.

Course Contents:

Unit I Lectures: 12

Core concepts in Marketing, Needs, Wants & Demands, Products, Customer value & satisfaction, quality, exchange & transactions, markets and marketing. Segmentation of Tourism Market-concept, justification, importance and bases. Market Research-methods, research problem areas, marketing research in the tourism industry. Tourism life cycle.

Unit II Lectures: 10

Tourism Marketing Mix-8 Ps. Methods of Pricing-the factors influencing the pricing decisions, pricing objectives, pricing policies. Service Characteristics of Tourism. Unique features of tourist demand and tourism product. Branding and packaging-conditions that support branding.

Unit III Lectures: 12

Destination Planning and Product Diversification. Destination marketing. Marketing strategy in the new digital age ; E-Business, E-Commerce and E-Marketing. Complementary Marketing.

Unit IV Lectures: 10

Analysis and selection of market: Measuring and forecasting tourism demand; Forecasting methods, Managing capacity and demand. Market segmentation and positioning (STP).

Unit V Lectures: 12

Tourism promotion: Advertising, Public relations, sales promotion and personal selling. Role of Media in promotion of Tourism: TV/ Radio, Newspaper, Travel Magazines, Documentaries, Guide Books, Travel writers

Text Books:
1. Kotler Philip. Marketing Management Analysis, Planning Implementation, and Control. Prentice Hall of India. New Delhi.
2. Brigs, Susan (1997). Successful Tourism Marketing. A Practical Handbook. Kogan Page, London.

References:

1. Middleton- Victor T.C.(1994). Marketing in Travel and Tourism. Oxford.
2. Brunt, Paul- (1997). Market Research in Travel and Tourism, Butterworth. Heinemaun.
3. Hollway, J.C. Marketing for Tourism. (Harlow: Longman)

PAPER No. DC- II. TM.7.1
TRAVEL AGENCY, TOUR OPERATION AND BUSINESS TOURISM

Learning Objective: The students will understand the conceptual meaning and differentiation between travel agency and Tour operation. Further they will understand formalities and documentation needed to set up these units.

Course Contents:

Unit I Lectures: 10

Travel Agency-concept, -Travel agencies-role-functions-types, ownership linkages-arrangements, negotiations with Airlines, Transparent Agencies-CRS functions-various computerized reservation systems.

Unit II Lectures: 12

Setting up of Travel Agency-setting up-organization structure-procedures or the approval from IATA,IATO
and different organizations, services offered by Travel Agency-Air, water, surface, outbound, insurance, travel documents-travel agency managing-definition-objective-unique features.

Unit III Lectures: 12

Tour Operation-Meaning-definition-functions-Tour operator product-component features-types of tour operation-overseas, domestic, specialist-incoming tour operator’s main types of tour packages-nosted, escarted, independent-Two centre or multi centre holidays self drive package-campsite holidays- adventure and overland holidays-crossing-honeymoon package, luxury arias package-pilgrim package.

Unit IV Lectures: 10

Tour Packaging Management – development-definition-types of – tour design process- destination research- market research- preparation-handling agency-negotiation costing and pricing of tour-Tour Brochure- development of research-marketing of tour-actual tour operation.

Unit V Lectures: 12

Business Tourism: Defining Business Travel, Categories of Business Travel. Business Tourism Market. Role of Events in promotion of Tourism. Types of Events- Cultural, Festival, Religious and Business.MICE, Role of Travel Agency in the management of conferences.

Text Books:
1. Chunk, James, Dexter &Boberg. Professional Travel Agency Management.
2. D.L. Foster. The Business of Travel Agency Operations and Management.

References:
1. Mohinder Chand. Travel Agency Management-An Introductory Text. Anmol Publication. New Delhi.
2. Tourist Guide and Tour Operations. Kanishka Publication. New Delhi.
3 Christopher Hollour. Business of Tourism. Pearson.

PAPER No. DC- II. TM.8.1
ECONOMICS OF TOURISM

Learning Objective: This course enables to understand the economic aspects of tourism and its impacts in a country. It also includes the tourism under five year plans. To select and apply appropriate economic methods in tourism and make proper decision making.
Course Contents:

Unit I Lectures: 14

Basic economics of tourism –definition-tourism demand-types of tourism demand- determinants of tourism demand-measurement of tourism-volume statistics-value statistics-visitor’s profile statistics-statistical measurement of tourism-measuring economic impact.

Unit II Lectures: 12

Economic impact of tourism-Foreign exchange-employment generation investment and development- multiplier effect-regional development-tourism as a foreign exchange earner-negative economic impact.

Unit III Lectures: 10

Economic planning of tourism-Tourism five year plans-policy frame work of 9th five year plan-tourism investment policies and incentives-Government tourism promotion measures.

Unit IV Lectures: 10

Tourism management in India-national tourism policy 1982-objectives-national action plan 1992- objectives-strength of master plan-national tourism policy 2002- objectives- mariceling and overall overseas publicity.

Unit V Lectures: 10

Objectives-frame work of policy-aims-SWOT analysis-general features-tourism product development- human resource development-market development-infrastructure action plan.

Text Books:
1., M.T. and Stabler, M.(1997). The Economics of Tourism. London. Routledge.
2. Sipra Mukhopadhyay (2008). Tourism Economics. New Delhi. Ane Books India.

References:
1. Tribe, J. (2001). The Economics of Leisure and Tourism. New Delhi. Butterworth –Heineman.
2. Cullen, P. (1997). Economics for Hospitality Management. London. International Thomson Business Press.
3. Sinclair, M.T. and Stabler, M. (1997). The Economics of Tourism. London, Routledge.
4. Krishnan Kamra. Economics of Tourism.
5. Data based reports. Yearly Publications of Department of Tourism. Govt. of India.

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