1. Objective and Expected outcome
The course aims at following:
- Create awareness about entrepreneurship
- Stimulating the potential to develop entrepreneurial orientation through innovation and creativity
- Understanding relationship between business, market, and society
- Understanding the role of management in creating and maintaining business
Every Semester, teaching will be spread over 16 weeks including two weeks for review.
2. Themes & Sub-themes
Entrepreneurship (9 periods)
Concept, value creation, entrepreneurial mindset-innovation and creativity, entrepreneurial decision making-use of biases and heuristics, risk bearing, social and commercial entrepreneurship
Business (7 periods)
Concept, types, facilitators and inhibitors of business, role of ecommerce and mcommerce, technological innovation and its viability, ethical considerations
Market and Society (6 periods)
Generation and utilization of resources, concept of market, exploring and segmenting the market, demand and supply factors, understanding customer adoption process
Management (6 periods)
Concept, function and culture of management, innovation and technology, managing finance, role of incentives and managing human resource
3. Project works
- Understanding the life of celebrated and unsung entrepreneurs
- Study the role of government, women, and dalits as entrepreneur
- Study the role of social marketing, social entrepreneurship, and social audit
- Study the role of different forms of business ownership
- Study the online business models and role of ecommerce and mcommerce
- Study of Indian model of businesses
- Study the shades of business in urban and rural areas
- Study various aspects of organizations like Tata, Reliance, Maruti, Hindustan Motors, Wipro, Haldiram, Flipkart, Amul, Amaravati Talluka, Lizzat papad, Google, Apple etc.
- Study Gandhi’s Trusteeship model through Corporate Social Responsibility/Corporate
- Governance orientation of companies.
- Study the role of demographic, psychographic, political, competitive, and environmental factors in business
- Study the management of businesses like wellness, event management, radio taxies, etc.
- Study the role of business facilitators like banking, insurance, supply chain, and logistics, etc.
- Study of Dabbawals and mathematical reasoning
- Use and analysis of secondary data sources for business decision making
- Writing business plan
Tools and Techniques
- Case study and biographical analysis of entrepreneurs
- Survey research- Customer satisfaction survey, and opinion polls
- Field studies
- Social audit of projects
- Social campaigns
- Analysis of offline and online businesses
- Experiential exercises and business games
- Secondary data analysis using MS Excel/SPSS
4. Reading List
Printed Material (Essential)
Barringer, Bruce R., Ireland Duane R. (2012). Entrepreneurship: Successfully Launching New Ventures (4 ed.). Prentice Hall. pp 77-96.
Davies, Paul. (2008). New Business in India: The 21st Century Opportunity. World Scientific Publishing Company. pp 1-23.
Desjardins, Joseph.(2009). An Introduction to Business Ethics.(3 ed.). McGrawHill. pp 1- 35
Kotler, Phillip., Kevin L Keller, Abraham Koshy, & Mithilesh Jha.(2009). Marketing Management. (13 ed.) Prentice Hall. pp 4-30, 177-183, 200-205.
Kreitner, R. (2004). Management. (9 ed.). Houghton Mifflin Company. pp. 4-28, 95-99, 353-358, 375-379, 439-454.
Nickels, William. G., James M McHugh, Susan. M McHugh. (2012). Understanding Business (6 ed.). Tata Mcgraw-Hill. pp 4-11, 486-496
Supplementary Reading Material
Stevenson, Howrad H. (2006). A Perspective on Entrepreneurship. Harvard Business school. Product No. 384131, pp 1-13
Cappelli, Peter, Harbir Singh, Jitendra Singh, & Michael Useem. (2010). The India Way: How India’s Top Business Leaders Are Revolutionzing Management. Harvard Business Review Press. pp 19-47
Rigby, Darrell. (2011, December). The Future of Shopping. Harvard Business Review. Hanna, Richard C, Andrew Rohm, & Victoria L. Crittenden. (2011). The Power of the Social Media Ecosystem. Business Horizon. pp 1-9
Tjan, Anthony K., Richard J., & Tsun-Yan Hseih. (2012). Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business. Harvard Business Review Press. pp. 1-9.
William, Chuck. (2012). MGMT 4. South Western Cengage Learning. pp 119-128. Scarborough, Norman M. (2011). Essentials of Entrepreneurship and Small Business Management, (6 ed.) Prentice Hall. pp 32-68.
Bansal, Rashmi. (2012). Connecingt the Dots. Westland. Inc. pp 1-35
Bornstein, D. (2007). How to Change the World:Social Entrepreneurs and the Power of New Ideas. Oxford University Press. pp 48-61.
Gladwell, Malcolm. (2008). Outliers: The Story of success. Allen Lane Penguin Book. pp 35- 68
Zahra, Shaker A., Satish Nambisan. (2012, May-June). Entrepreneurship and strategic thinking in business ecosystems. Business Horizons. pp 219-229.
Ferrell, O.C., Fraedrich, John Paul; Ferrell Linda. (2006). Business Ethics: Ethical Decision Making and Cases. (6 ed., Indian adaptation). , Biztantra. pp 1-18
E-resources: Dabbawalas Case http://www.youtube.com/watch?v=N25inoCea24
An inconvenient Truth (2006)
Any Body Can Dance (2013)
Barbarians at the Gate Corporate (2006)
Do Duni Char (2010)
Oh My God (2013)
Pirates of Silicon Valley (1999)
Pursuit of Happiness (2006)
Rocket Singh (2010)
The Social Network (2010)
Tucker-the man and his dreams (1988)
Wall Street (1987)